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Learn more about the areas of monitoring, online marketing and social media in our blog. You will find interesting stories and anecdotes from our office. Find out more about our company, the team and our work on our blog. Of course, we appreciate any amount of comments and stimulating discussions about our posts.

Journalists, Politicians, CEOs – Targeted Monitoring on Twitter

, - CURE, Intelligence, Monitoring, Tools, Marketing, Social Media

Twitter

U.S. President Donald Trump is a prime example: You can make Twitter your primary means of communication, and even use it as a political instrument. Should you, though? That is up for debate. Less doubtful, however, is that Twitter is becoming ever more popular among politicians as their communication platform of choice – as this recent (and remarkable) tweet from the Börsen-Zeitung goes to show:

 

Journalists, Politicians, CEOs – Targeted Monitoring on Twitter

Sentiment analysis 2.0

, - Intelligence, Monitoring

Sentiment analysis is arguably the most common and prominent tool for the analysis of web and social media data. Before coding data with additional parameters, e.g. themes or author groups, it makes sense to allocate them to sentiments. Mentions are conventionally rated as neutral, negative or positive. We believe that it is important to examine and rate the sentiment in a more differentiated way. For this reason, we have developed our own five-level model.

Sentiment analysis 2.0

Employer Branding Is Shaping Corporate Future

, - CURE, Marketing, Social Media

The balance of power on the job market has shifted. More and more companies compete for the applicants' favor and see themselves under pressure to establish an attractive brand presence. Consequently, successful employer branding is gaining in importance, creating competition between companies for the best talent, and owing in part to a shortage of skilled workers in industrialized countries. More importantly, probably, companies are beginning to understand that their success is largely determined by their employees’ performance.

Employer Branding Is Shaping Corporate Future

How to Find the Most Suitable Social Media Management Tool?

, - Tools, Social Media

Social media managers are very busy: They need to find content, plan campaigns, publish posts on various social networks with different requirements, interact with users, request approval from their supervisors and so on. This blog article will help you to determine some fundamental criteria for the selection of a suitable tool. Additionally, we are going to take a closer look at three well-known tools.

 


 

How to Find the Most Suitable Social Media Management Tool?

Die Herausforderungen der Trendbeobachtung und -analyse

, - Intelligence, Monitoring, Tools, Social Media

Die Trendanalyse untersucht aktuelle Markt- und Branchentrends und liefert wichtige Impulse für fast alle Unternehmensbereiche. Die Resultate unterstützten bei der Ausarbeitung von Marketingstrategien und beeinflussen das Risikomanagement. Wie identifiziert man jedoch einen Trend und was zeichnet ein gutes Trend-Reporting aus?

Die Herausforderungen der Trendbeobachtung und -analyse

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

, - Monitoring, Tools

Brandwatch is arguably one of the best known companies in the field of social media monitoring. Apart from the effective visualisation of the social buzz at the dmexco by the Vizia social media command centre, this is also attributable to the fact that the UK company has already been on the market since 2005.

Brandwatch offers three different products: The said social media command centre Vizia 2, a target group and influencer analytics tool called Brandwatch Audiences and the oldest social listening and analytics tool Brandwatch Analytics, which is relevant to most of our use cases and which we will examine in this post. We used Talkwalker as the benchmark.

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

Why Fake Reviews Smothered Ciao and dooyoo

, - Monitoring, Marketing, Social Media

The impact of customer reviews on purchase decisions has been demonstrated in numerous studies. Therefore, many companies offer review options, and review platforms are very popular. Nevertheless, the pioneers Ciao and dooyoo disappeared from the market at the beginning of the year. Learn about the role that fake reviews played and why this subject is so important for social media monitoring and the measurement of the brand reputation.

Why Fake Reviews Smothered Ciao and dooyoo

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References

Customers are still the best advertisement.
Here you find an extract of our reference customers.