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Learn more about the areas of monitoring, online marketing and social media in our blog. You will find interesting stories and anecdotes from our office. Find out more about our company, the team and our work on our blog. Of course, we appreciate any amount of comments and stimulating discussions about our posts.

The Ultimate Facebook Channel Strategy

, - Marketing, Social Media

[Spoiler] ... there is no such thing!

istockphoto.com/Visual Generation
istockphoto.com/Visual Generation

Many companies, once they’ve reached a certain size and operate on an international scale, are faced with a fundamental question – how should Facebook be used for strategic brand presentation? A single corporate channel, several geographical channels, or maybe even topic channels? Each of these options has advantages and disadvantages that need to be weighed against each other.

The Ultimate Facebook Channel Strategy

The ‚Social‘ in Social Media – Finanzkommunikation in den digitalen Medien

, - Marketing, Social Media

The ‚Social‘ in Social Media – Finanzkommunikation in den digitalen Medien

Die Digitalisierung hat in die Finanzbranche Einzug gehalten. Das ist begrüßenswert, dennoch besteht Nachholbedarf: warum werden die Maßnahmen, die sich im operativen Geschäft so vehement den Weg bahnen, nicht auch derart konsequent für PR und Kommunikation angewandt? Die Mittel sind vorhanden, beim Einsatz jedoch gibt es noch reichlich Luft nach oben. Wie soziale Medien als Vehikel für Finanzkommunikation zweckdienlich eingesetzt werden können, erklären wir in einem Gastbeitrag auf FondsTrends.


Journalists, Politicians, CEOs – Targeted Monitoring on Twitter

, - CURE, Intelligence, Monitoring, Tools, Marketing, Social Media

Twitter

U.S. President Donald Trump is a prime example: You can make Twitter your primary means of communication, and even use it as a political instrument. Should you, though? That is up for debate. Less doubtful, however, is that Twitter is becoming ever more popular among politicians as their communication platform of choice – as this recent (and remarkable) tweet from the Börsen-Zeitung goes to show:

 

Journalists, Politicians, CEOs – Targeted Monitoring on Twitter

Sentiment analysis 2.0

, - Intelligence, Monitoring

Sentiment analysis is arguably the most common and prominent tool for the analysis of web and social media data. Before coding data with additional parameters, e.g. themes or author groups, it makes sense to allocate them to sentiments. Mentions are conventionally rated as neutral, negative or positive. We believe that it is important to examine and rate the sentiment in a more differentiated way. For this reason, we have developed our own five-level model.

Sentiment analysis 2.0

Employer Branding Is Shaping Corporate Future

, - CURE, Marketing, Social Media

The balance of power on the job market has shifted. More and more companies compete for the applicants' favor and see themselves under pressure to establish an attractive brand presence. Consequently, successful employer branding is gaining in importance, creating competition between companies for the best talent, and owing in part to a shortage of skilled workers in industrialized countries. More importantly, probably, companies are beginning to understand that their success is largely determined by their employees’ performance.

Employer Branding Is Shaping Corporate Future

How to Find the Most Suitable Social Media Management Tool?

, - Tools, Social Media

Social media managers are very busy: They need to find content, plan campaigns, publish posts on various social networks with different requirements, interact with users, request approval from their supervisors and so on. This blog article will help you to determine some fundamental criteria for the selection of a suitable tool. Additionally, we are going to take a closer look at three well-known tools.

 


 

How to Find the Most Suitable Social Media Management Tool?

Die Herausforderungen der Trendbeobachtung und -analyse

, - Intelligence, Monitoring, Tools, Social Media

Die Trendanalyse untersucht aktuelle Markt- und Branchentrends und liefert wichtige Impulse für fast alle Unternehmensbereiche. Die Resultate unterstützten bei der Ausarbeitung von Marketingstrategien und beeinflussen das Risikomanagement. Wie identifiziert man jedoch einen Trend und was zeichnet ein gutes Trend-Reporting aus?

Die Herausforderungen der Trendbeobachtung und -analyse

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CURE Insights

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References

Customers are still the best advertisement.
Here you find an extract of our reference customers.