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How to Find the Most Suitable Social Media Management Tool?

, - Tools, Social Media

Social media managers are very busy: They need to find content, plan campaigns, publish posts on various social networks with different requirements, interact with users, request approval from their supervisors and so on. This blog article will help you to determine some fundamental criteria for the selection of a suitable tool. Additionally, we are going to take a closer look at three well-known tools.

 


 

How to Find the Most Suitable Social Media Management Tool?

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

, - Monitoring, Tools

Brandwatch is arguably one of the best known companies in the field of social media monitoring. Apart from the effective visualisation of the social buzz at the dmexco by the Vizia social media command centre, this is also attributable to the fact that the UK company has already been on the market since 2005.

Brandwatch offers three different products: The said social media command centre Vizia 2, a target group and influencer analytics tool called Brandwatch Audiences and the oldest social listening and analytics tool Brandwatch Analytics, which is relevant to most of our use cases and which we will examine in this post. We used Talkwalker as the benchmark.

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

CURE TOOLTEST Social Media Monitoring part 2: An introduction to the four tools

, - Monitoring, Tools

Recognising trends, protecting the brand, gathering insights from discussions about products and services – all this is possible with the help of social media monitoring tools. The only question is: Which tool is best suited for which use case? What are the advantages and disadvantages of the tool?

CURE TOOLTEST Social Media Monitoring part 2: An introduction to the four tools

CURE TOOLTEST Social Media Monitoring: Results of the first 4 tools

, - Monitoring, Tools

Which tool helps me find the most results to my company through social listening, so that I can protect it and win customers? Which tool gives me the best insights through good preparation of the data? Which tool is easy to handle? CURE will examine these issues at the CURE TOOLTEST. Of the first four web & social media monitoring tools that we have tested, one makes the best overall impression.

CURE TOOLTEST Social Media Monitoring: Results of the first 4 tools

Björn Zosel

Björn Zosel works as Social Media Analyst at CURE. Previously, he had been involved in numerous customer projects as a freelancer. When he is not busy transforming loads of social media into insights, protecting the reputation of enterprises, or testing the best social media monitoring tools, he travels to far-away countries like Uganda and explores foreign cultures and languages.

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