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Full monitoring with extensive coverage of sources

, - Monitoring, Tools

The first steps toward an organised brand monitoring have been taken: Aims based on Social Media strategy have been set, a suitable monitoring tool has been chosen and first search algorithms have been written, remits have been delivered and fundamental processes have been codified. So, if the chief asks en passant: “And what exactly is supervised now?” and you answer: “Well, everything. The whole web and social networks…”, well then you are right in having the collywobbles. How comprehensive is monitoring? Can one be sure that nothing relevant in the net slips through the net?

Full monitoring with extensive coverage of sources

Markus Kühn

Markus Kühn has been with CURE since 2012 and is involved in many areas and projects. In his work as Social Media Analyst, he currently focuses on monitoring and reporting as well as on customer care. Before he joined CURE, he had worked for Sparkasse Trier as webmaster in the marketing team. In his leisure time, he enjoys playing football and PC games.

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