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Learn more about the areas of monitoring, online marketing and social media in our blog. You will find interesting stories and anecdotes from our office. Find out more about our company, the team and our work on our blog. Of course, we appreciate any amount of comments and stimulating discussions about our posts.

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Journalists, Politicians, CEOs – Targeted Monitoring on Twitter

, - CURE, Intelligence, Monitoring, Tools, Marketing, Social Media

Twitter

U.S. President Donald Trump is a prime example: You can make Twitter your primary means of communication, and even use it as a political instrument. Should you, though? That is up for debate. Less doubtful, however, is that Twitter is becoming ever more popular among politicians as their communication platform of choice – as this recent (and remarkable) tweet from the Börsen-Zeitung goes to show:

 

Journalists, Politicians, CEOs – Targeted Monitoring on Twitter

Journalists, Politicians, CEOs – Targeted Monitoring on Twitter

, - CURE, Intelligence, Monitoring, Tools, Marketing, Social Media

Twitter

U.S. President Donald Trump is a prime example: You can make Twitter your primary means of communication, and even use it as a political instrument. Should you, though? That is up for debate. Less doubtful, however, is that Twitter is becoming ever more popular among politicians as their communication platform of choice – as this recent (and remarkable) tweet from the Börsen-Zeitung goes to show:

 

Journalists, Politicians, CEOs – Targeted Monitoring on Twitter

How to Find the Most Suitable Social Media Management Tool?

, - Tools, Social Media

Social media managers are very busy: They need to find content, plan campaigns, publish posts on various social networks with different requirements, interact with users, request approval from their supervisors and so on. This blog article will help you to determine some fundamental criteria for the selection of a suitable tool. Additionally, we are going to take a closer look at three well-known tools.

 


 

How to Find the Most Suitable Social Media Management Tool?

How to Find the Most Suitable Social Media Management Tool?

, - Tools, Social Media

Social media managers are very busy: They need to find content, plan campaigns, publish posts on various social networks with different requirements, interact with users, request approval from their supervisors and so on. This blog article will help you to determine some fundamental criteria for the selection of a suitable tool. Additionally, we are going to take a closer look at three well-known tools.

 


 

How to Find the Most Suitable Social Media Management Tool?

Die Herausforderungen der Trendbeobachtung und -analyse

, - Intelligence, Monitoring, Tools, Social Media

Die Trendanalyse untersucht aktuelle Markt- und Branchentrends und liefert wichtige Impulse für fast alle Unternehmensbereiche. Die Resultate unterstützten bei der Ausarbeitung von Marketingstrategien und beeinflussen das Risikomanagement. Wie identifiziert man jedoch einen Trend und was zeichnet ein gutes Trend-Reporting aus?

Die Herausforderungen der Trendbeobachtung und -analyse

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

, - Monitoring, Tools

Brandwatch is arguably one of the best known companies in the field of social media monitoring. Apart from the effective visualisation of the social buzz at the dmexco by the Vizia social media command centre, this is also attributable to the fact that the UK company has already been on the market since 2005.

Brandwatch offers three different products: The said social media command centre Vizia 2, a target group and influencer analytics tool called Brandwatch Audiences and the oldest social listening and analytics tool Brandwatch Analytics, which is relevant to most of our use cases and which we will examine in this post. We used Talkwalker as the benchmark.

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

, - Monitoring, Tools

Brandwatch is arguably one of the best known companies in the field of social media monitoring. Apart from the effective visualisation of the social buzz at the dmexco by the Vizia social media command centre, this is also attributable to the fact that the UK company has already been on the market since 2005.

Brandwatch offers three different products: The said social media command centre Vizia 2, a target group and influencer analytics tool called Brandwatch Audiences and the oldest social listening and analytics tool Brandwatch Analytics, which is relevant to most of our use cases and which we will examine in this post. We used Talkwalker as the benchmark.

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

5 Schritte zum passenden Web & Social Media Monitoring Tool

, - Monitoring, Tools

Unser Mitarbeiter Levi Távora Veiga beschreibt in seinem Beitrag auf BASIC thinking ausführlich, wie man das passende Web & Social Media Monitoring Tool für sein Unternehmen findet. Der fünfstufige Prozess beginnt mit der Frage: Wozu soll das Monitoring durchgeführt werden und worauf liegt der Fokus?

5 Schritte zum passenden Web & Social Media Monitoring Tool

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References

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