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Learn more about the areas of monitoring, online marketing and social media in our blog. You will find interesting stories and anecdotes from our office. Find out more about our company, the team and our work on our blog. Of course, we appreciate any amount of comments and stimulating discussions about our posts.

Full monitoring with extensive coverage of sources

, - Monitoring, Tools

The first steps toward an organised brand monitoring have been taken: Aims based on Social Media strategy have been set, a suitable monitoring tool has been chosen and first search algorithms have been written, remits have been delivered and fundamental processes have been codified. So, if the chief asks en passant: “And what exactly is supervised now?” and you answer: “Well, everything. The whole web and social networks…”, well then you are right in having the collywobbles. How comprehensive is monitoring? Can one be sure that nothing relevant in the net slips through the net?

Full monitoring with extensive coverage of sources

The benefit of Social Media for asset manager

, - Monitoring, Social Media

“Trust is the beginning of everything” is the motto of Deutsche Bank, the largest German bank. This slogan applies just to the asset management, as entrepreneurs, executive employees or even heirs want to know their assets are in good hands. Hence, personal meetings are very important and take place regularly, when reportings have been sent, for example. There seems to be no space left for Social Media here. Because, which client wants to discuss his financial situation via Facebook? Why this view is bound to be inadequate can be read here.

The benefit of Social Media for asset manager

Finding and convincing Key Influencers

, - Intelligence, Monitoring, Marketing

A common question of companies is how to promote their brand message to as many interested parties and clients as possible. Influencer Marketing is an appropriate possibility to spread relevant content. Significant influencers are locatable by Social Media Monitoring. We will show you how this works in the following blog article:

Finding and convincing Key Influencers

The limits of social media monitoring tools

, - Monitoring, Tools

Social media monitoring tools like Talkwalker or Brandwatch scan the web for keywords. The result list then shows the links and websites where these keywords were found. Catchwords or tags can be entered in order to categorize the finds and evaluate them visually. Even though these processes can be operated automically, the human intelligence remains indispensable if you want to validate and evaluate the finds correctly. This blog post explains why.

The limits of social media monitoring tools

Optimising Affiliate Marketing with Monitoring

, - Monitoring, Marketing

Are you aware of how many affiliate partners actually post your offers? Do you recognise what differentiates a successful publisher from a less successful one? Do you know how to make use of this knowledge? How honest are affiliate partners when persuading customers to close a contract? Professional Affiliate Monitoring helps answering all these questions.  

Optimising Affiliate Marketing with Monitoring

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References

Customers are still the best advertisement.
Here you find an extract of our reference customers.