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Employer Branding Is Shaping Corporate Future

, - CURE, Marketing, Social Media

The balance of power on the job market has shifted. More and more companies compete for the applicants' favor and see themselves under pressure to establish an attractive brand presence. Consequently, successful employer branding is gaining in importance, creating competition between companies for the best talent, and owing in part to a shortage of skilled workers in industrialized countries. More importantly, probably, companies are beginning to understand that their success is largely determined by their employees’ performance.

Employer Branding Is Shaping Corporate Future

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