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Learn more about the areas of monitoring, online marketing and social media in our blog. You will find interesting stories and anecdotes from our office. Find out more about our company, the team and our work on our blog. Of course, we appreciate any amount of comments and stimulating discussions about our posts.

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The Ultimate Facebook Channel Strategy

, - Marketing, Social Media

[Spoiler] ... there is no such thing!

istockphoto.com/Visual Generation
istockphoto.com/Visual Generation

Many companies, once they’ve reached a certain size and operate on an international scale, are faced with a fundamental question – how should Facebook be used for strategic brand presentation? A single corporate channel, several geographical channels, or maybe even topic channels? Each of these options has advantages and disadvantages that need to be weighed against each other.

The Ultimate Facebook Channel Strategy

Social Media Analysis: New Features and Options

, - Intelligence, Monitoring, Social Media

The world of social media is moving along faster than ever. Accordingly, it is imperative that assessment and analysis options be adapted to enterprise needs – especially to those of social media managers – as quickly as possible. Therefore, we endeavour to progressively deliver new assessment and analysis options in order to continue to be able to address our customers' specific requirements as effectively as possible. 

Social Media Analysis: New Features and Options

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