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Learn more about the areas of monitoring, online marketing and social media in our blog. You will find interesting stories and anecdotes from our office. Find out more about our company, the team and our work on our blog. Of course, we appreciate any amount of comments and stimulating discussions about our posts.

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Sentiment analysis 2.0

, - Intelligence, Monitoring

Sentiment analysis is arguably the most common and prominent tool for the analysis of web and social media data. Before coding data with additional parameters, e.g. themes or author groups, it makes sense to allocate them to sentiments. Mentions are conventionally rated as neutral, negative or positive. We believe that it is important to examine and rate the sentiment in a more differentiated way. For this reason, we have developed our own five-level model.

Sentiment analysis 2.0

Why Fake Reviews Smothered Ciao and dooyoo

, - Monitoring, Marketing, Social Media

The impact of customer reviews on purchase decisions has been demonstrated in numerous studies. Therefore, many companies offer review options, and review platforms are very popular. Nevertheless, the pioneers Ciao and dooyoo disappeared from the market at the beginning of the year. Learn about the role that fake reviews played and why this subject is so important for social media monitoring and the measurement of the brand reputation.

Why Fake Reviews Smothered Ciao and dooyoo

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References

Customers are still the best advertisement.
Here you find an extract of our reference customers.