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Learn more about the areas of monitoring, online marketing and social media in our blog. You will find interesting stories and anecdotes from our office. Find out more about our company, the team and our work on our blog. Of course, we appreciate any amount of comments and stimulating discussions about our posts.

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Sentiment analysis 2.0

, - Intelligence, Monitoring

Sentiment analysis is arguably the most common and prominent tool for the analysis of web and social media data. Before coding data with additional parameters, e.g. themes or author groups, it makes sense to allocate them to sentiments. Mentions are conventionally rated as neutral, negative or positive. We believe that it is important to examine and rate the sentiment in a more differentiated way. For this reason, we have developed our own five-level model.

Sentiment analysis 2.0

Die Herausforderungen der Trendbeobachtung und -analyse

, - Intelligence, Monitoring, Tools, Social Media

Die Trendanalyse untersucht aktuelle Markt- und Branchentrends und liefert wichtige Impulse für fast alle Unternehmensbereiche. Die Resultate unterstützten bei der Ausarbeitung von Marketingstrategien und beeinflussen das Risikomanagement. Wie identifiziert man jedoch einen Trend und was zeichnet ein gutes Trend-Reporting aus?

Die Herausforderungen der Trendbeobachtung und -analyse

CURE Service Portfolio: Marketing, Monitoring and Intelligence in Web and Social Media

, - CURE, Intelligence, Monitoring, Marketing, Social Media

Web & Social Media Monitoring forms the core of our services. We rely on the market-leading monitoring tool Talkwalker in our work. Based on collecting and processing data, we provide various services in the range of Web & Social Media Intelligence.

CURE Service Portfolio: Marketing, Monitoring and Intelligence in Web and Social Media

Human Resources and Social Media Monitoring

, - Monitoring, Marketing

No matter if it is marketing or human resources – imagining these fields without social media has become hard. Job hunters profit just as much from the manifold uses of social media as companies do in recruiting and their own employer branding. In this blog post, we will be showing you ways to use social media monitoring in HR processes successfully – as well as ways that are perhaps less well-advised.

Human Resources and Social Media Monitoring

The benefit of Social Media for asset manager

, - Monitoring, Social Media

“Trust is the beginning of everything” is the motto of Deutsche Bank, the largest German bank. This slogan applies just to the asset management, as entrepreneurs, executive employees or even heirs want to know their assets are in good hands. Hence, personal meetings are very important and take place regularly, when reportings have been sent, for example. There seems to be no space left for Social Media here. Because, which client wants to discuss his financial situation via Facebook? Why this view is bound to be inadequate can be read here.

The benefit of Social Media for asset manager

The limits of social media monitoring tools

, - Monitoring, Tools

Social media monitoring tools like Talkwalker or Brandwatch scan the web for keywords. The result list then shows the links and websites where these keywords were found. Catchwords or tags can be entered in order to categorize the finds and evaluate them visually. Even though these processes can be operated automically, the human intelligence remains indispensable if you want to validate and evaluate the finds correctly. This blog post explains why.

The limits of social media monitoring tools

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References

Customers are still the best advertisement.
Here you find an extract of our reference customers.