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The Ultimate Facebook Channel Strategy

, - Marketing, Social Media

[Spoiler] ... there is no such thing!

istockphoto.com/Visual Generation
istockphoto.com/Visual Generation

Many companies, once they’ve reached a certain size and operate on an international scale, are faced with a fundamental question – how should Facebook be used for strategic brand presentation? A single corporate channel, several geographical channels, or maybe even topic channels? Each of these options has advantages and disadvantages that need to be weighed against each other.

The Ultimate Facebook Channel Strategy

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