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Learn more about the areas of monitoring, online marketing and social media in our blog. You will find interesting stories and anecdotes from our office. Find out more about our company, the team and our work on our blog. Of course, we appreciate any amount of comments and stimulating discussions about our posts.

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How to Find the Most Suitable Social Media Management Tool?

, - Tools, Social Media

Social media managers are very busy: They need to find content, plan campaigns, publish posts on various social networks with different requirements, interact with users, request approval from their supervisors and so on. This blog article will help you to determine some fundamental criteria for the selection of a suitable tool. Additionally, we are going to take a closer look at three well-known tools.

 


 

How to Find the Most Suitable Social Media Management Tool?

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

, - Monitoring, Tools

Brandwatch is arguably one of the best known companies in the field of social media monitoring. Apart from the effective visualisation of the social buzz at the dmexco by the Vizia social media command centre, this is also attributable to the fact that the UK company has already been on the market since 2005.

Brandwatch offers three different products: The said social media command centre Vizia 2, a target group and influencer analytics tool called Brandwatch Audiences and the oldest social listening and analytics tool Brandwatch Analytics, which is relevant to most of our use cases and which we will examine in this post. We used Talkwalker as the benchmark.

CURE TOOLTEST Social Media Monitoring Part 3: Brandwatch Analytics

CURE TOOLTEST Social Media Monitoring part 2: results of the four tools

, - Monitoring, Tools

When you go looking for a web and social media monitoring tool, you quickly realise that there is a large number of tools on the market. How do I find the tool that best fits my requirements or those of my company? Which tool finds most of the mentions relating to my company, provides up-to-date or even real-time data on a specific subject and thus helps me make fast and good decisions by means of analysis and KPIs? In our second CURE TOOLTEST (find the first part here), we will get to the bottom of these questions and take a close look at NetBase, Sysomos, Delta by Ubermetrics and Webbosaurus.


CURE TOOLTEST Social Media Monitoring part 2: results of the four tools

CURE TOOLTEST Social Media Monitoring part 2: An introduction to the four tools

, - Monitoring, Tools

Recognising trends, protecting the brand, gathering insights from discussions about products and services – all this is possible with the help of social media monitoring tools. The only question is: Which tool is best suited for which use case? What are the advantages and disadvantages of the tool?

CURE TOOLTEST Social Media Monitoring part 2: An introduction to the four tools

CURE TOOLTEST Social Media Monitoring: Results of the first 4 tools

, - Monitoring, Tools

Which tool helps me find the most results to my company through social listening, so that I can protect it and win customers? Which tool gives me the best insights through good preparation of the data? Which tool is easy to handle? CURE will examine these issues at the CURE TOOLTEST. Of the first four web & social media monitoring tools that we have tested, one makes the best overall impression.

CURE TOOLTEST Social Media Monitoring: Results of the first 4 tools

CURE TOOLTEST Social Media Monitoring: Test Design

, - Monitoring, Tools

As an independent quality service provider on the web & social media monitoring area we rely on efficient monitoring tools at CURE S.A. and focus on the latest trends and technologies to provide good service to our customers on a daily basis. We ensure that we always have the best tools in use with regular tool tests. In doing so, we pay particular attention to functionality, usability, design and on result quality.

CURE TOOLTEST Social Media Monitoring: Test Design

The limits of social media monitoring tools

, - Monitoring, Tools

Social media monitoring tools like Talkwalker or Brandwatch scan the web for keywords. The result list then shows the links and websites where these keywords were found. Catchwords or tags can be entered in order to categorize the finds and evaluate them visually. Even though these processes can be operated automically, the human intelligence remains indispensable if you want to validate and evaluate the finds correctly. This blog post explains why.

The limits of social media monitoring tools

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References

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