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CURE S.A. Advanced Web & Social Media Intelligence
Newsletter 01/2018

Dear readers,

The first half of the year has flown by and with this e-mail we present you the summer issue of our newsletter. We used the time to analyze which social media management tool suits you best. We also investigated the scandal surrounding Cambridge Analytica and the question of how our data are processed via micro targeting. Furthermore the CURE team has grown in the last few months. We would like to introduce our new employees Marisa Kirchen and Klarissa Feis.

Enjoy your reading!

Your team of CURE S.A.

HOW TO FIND THE MOST SUITABLE SOCIAL MEDIA MANAGEMENT TOOL?

Already in June we pursued the question "How to find the most suitable social media management tool" on our blog. Social media tools are literally available as the sand of the sea, but how do you find out which tool fits your needs best and what do the various tools promise? In our blog article you will find basic criteria for the right tool selection. We also took a closer look at three well-known tools and tested them for you in practice.

ACCURATE TARGETING OF SMALL TARGETS WITH BIG DATA

The Cambridge Analytica scandal has shown how potential voters can be supplied with targeted messages and be influenced by unauthorised election advertising by evaluating their personal data. We examined the topic in more detail and already reported about it on our blog at the end of June.

NEW MEMBERS OF OUR TEAM: MARISA KIRCHEN AND KLARISSA FEIS

Welcome!

Since April 2018 Marisa Kirchen has been working as an Online Marketing & Communications Manager at CURE S.A. The trained media designer worked for a publishing house and an advertising agency after completing her studies in media science. There she was responsible for the conception of marketing campaigns, corporate designs and support of social media. Besides marketing tasks and researching topics, she supports the team in the area of community management and through her confident handling of graphics programs. In addition to her passion for layout and good design, she is an enthusiastic USA fan and is diligently saving on her next USA trip. You can contact Marisa Kirchen by mail to marisa.kirchen(at)cure-sa.eu or by phone on +352 26 74 55 44 23.

Since one month we welcome Klarissa Feis as Junior Social Media Analyst in our team. After her business studies she worked as a marketing manager for a service provider for event management and was responsible for the conception, implementation and control of marketing measures both online and offline. In addition to her work as a junior social media analyst, she supports our team in the development and management of marketing and PR campaigns. In her free time she volunteers in an association for youth and cultural work and likes to travel to distant countries such as Vietnam, Cambodia or Peru. You can contact Klarissa Feis by mail to klarissa.feis(at)cure-sa.eu or by phone on +352 26 74 55 44 29.

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