Influencer Marketing is a good way to convey relevant content – for example brand messages – and to reach as many prospective customers as possible. Significant influencers can be identified through social media monitoring.
We will provide you with detailed reports on the key influencers of an industry or a topic, including:
- Potential reach of the influencers – e.g. their number of followers on Twitter
- Loyalty: Do the influencers continue to deliver the company's messages consistently in positive or neutral tonality?
- Content: Which contents do the influencers share?
Our collected quantitative and qualitative data as well as further research results on the influencers constitutes the basis for effective influencer marketing.
For more information, please see our blog post on key influence