With the help of our tools and manual research competences, we are happy to help you with research of any topic. Essentially, we conduct research on every topic with publicly accessible data in web & social media.
Some practical examples:
- general reputation analyses on companies, brands, products and people
- analyses regarding specific business areas: customer service, complaints etc.
- analyses regarding specific content formats: videos, blogs etc.
- event analysis
- topics and trends, e.g. Trump, Bitcoin etc.
In many cases, precise topics have not yet manifested themselves. We are happy to support you with the help of issue management, an established procedure to identify topics that involve possible risks or opportunities. The aim of issue management is to identify and prevent critical issues at an early stage before they influence the public perception of the company. For more information, please visit our blog.