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As part of our trend recognition & trend monitoring module we determine current trends with the help of professional web & social media monitoring tools. Our trend analysis uses defined KPIs to show you current brand and industry trends that can show opportunities and risks regarding your company.
By assigning a specially developed trend score, different trends can be compared with each other and developments can be described throughout a certain period of time.
These valuable data show the current requirements of the market and help you to align your marketing strategy for your products and services. They also play an important role in risk management. Please also read our blog entry.